Mooski
This moose doesn't walk, they *strut* baby!
It's always a pleasure teaming up with the wonderful Katie Wann, so when she asked me to expand the Mooski world beyond the Swiss Alps, it was a no-brainer. Mooski's whimsical, hand-drawn illustrative style is a brand staple, so I carried through their playful style while introducing new places, characters, fashion—and legs. They'll no doubt take them to amazing new places.
Initially, the Mooski team envisioned 2-tone illustrations, leaning into the liveliness of the brush strokes, but we all agreed incorporating color would do more to serve the brand and really bring these to life.
Work created for: Katie Wann, Inc.
Art Director: Katie Wann
Scope
— Illustration
— Brand Expansion
— Social
— Brand Expansion
— Social
