Accountix
Accountix is an accounting firm covering everything from bookkeeping, to managerial accounting, to CFO services, and more. In 2019, Accountix mostly worked with companies owned and operated by younger entrepreneurs whose businesses were based in and around Santa Barbara (where Accountix got its start). But, with a growth goal in mind, they needed a rebrand that communicated to a wider base.
This is not your grandparent's accounting firm. This team is professional, friendly, and cool, and the branding brought their "work hard, play hard" mentality to life. As experts in an ever-evolving field, we garnered the branding towards modern, crisp imagery and leaned into the simplicity Accountix's processes emulate. The Accountix identity system balances the geometric, Type-A stereotype of traditional accountants with the bright, charisma of a 30-something year old winemaker—precision but always seeking bold new flavors.
Marketing Tagline/Headline Copywriting: Hunt & Hawk (Brisbane, Australia)
The incredible team at Hunt & Hawk worked with the Accountix founders to create marketing headers, brand taglines, and the foundation for the brand's voice. I took the elements they created and expanded the concepts into copy for the brand guidelines, voice branding, and website body.
The incredible team at Hunt & Hawk worked with the Accountix founders to create marketing headers, brand taglines, and the foundation for the brand's voice. I took the elements they created and expanded the concepts into copy for the brand guidelines, voice branding, and website body.
Scope
— Branding
— Logo Refinement
— Web Design
— Motion Graphics
— Copywriting
— Logo Refinement
— Web Design
— Motion Graphics
— Copywriting
